Every creative team knows this moment — when your shared drive becomes a maze of folders, filenames, and “final_v3_def_final.mov” versions.
At that point, storage isn’t the problem anymore. Structure is.
That’s exactly where HERAW’s Custom Fields and Smart Folders make a difference.
They’re not just tools for organization — they redefine how teams think about their media, their projects, and their time.
The Power of Context
In today’s production environments, files are only as valuable as the context surrounding them.
A clip called Interview.mov means something completely different depending on the episode, director, or client. Without metadata, meaning gets lost.
HERAW gives you the freedom to add that meaning — through Custom Fields that adapt to your workflow and a Smart Folder system that turns metadata into real-time organization.
Custom Fields: Make HERAW Speak Your Language
Every company, every project, and every team has its own logic.
With HERAW’s Custom Fields, you don’t adapt to the platform — the platform adapts to you.
You can create as many fields as you want: text, number, dropdown, date, tags, checkboxes… and attach them to files, tasks, projects, or events.
Each field then becomes a searchable, sortable, and filterable piece of intelligence.
🎬 For Production Companies
Producing multiple shows or films means managing thousands of shots and versions.
Custom Fields let you track them intuitively — by episode, director, shooting location, talent, or delivery status.
Imagine opening HERAW and instantly filtering every sequence where Delivery status = Ready for Review.
No more endless scrolling through folders — just the content that matters, right when you need it.
📺 For Broadcasters
Metadata accuracy is everything in broadcast workflows.
Define fields like Program Type, Language Version, Channel, Air Date, and Rights Expiration Date.
Then let Smart Folders automatically gather all promos in French scheduled to air this week on Channel 2.
It’s automation that saves time and prevents errors — especially when you manage thousands of assets.
🧠 For Creative Agencies
Agencies juggle multiple clients, campaigns, and approvals simultaneously.
Custom Fields like Client Name, Campaign, Platform, and Approval Status make it easy to know what’s done, what’s pending, and what’s next.
Need to check all TikTok assets still awaiting client validation?
Two clicks — and you’re there.
It’s a smarter way to align creative, production, and client teams around the same live data.
🏢 For Brands
For marketing teams, consistency and compliance are key.
HERAW helps you keep control over every piece of brand content with fields like Product Line, Region, Market, Usage Rights, and Launch Date.
You can filter instantly for visuals for Product Line = EcoSeries with Usage Rights = Active.
No risk of outdated visuals being reused. No missed expiration dates.
Just peace of mind — and brand integrity.
💼 For Freelancers
Structure isn’t only for big teams.
Even freelancers benefit from clarity.
Create fields like Client, Project Type, Deadline, and Payment Status, and let HERAW act as your personal assistant.
Want to see what’s due this week for your biggest client?
Filter by Client = Netflix and Deadline < Friday — everything appears in seconds.
Organization becomes effortless, and your focus stays where it belongs: on the work itself.
Smart Folders: From Static Folders to Living Views
If Custom Fields give meaning to your content, Smart Folders give it movement.
They’re dynamic folders that update automatically based on the conditions you define.
You don’t move files manually. You set the rules, and HERAW does the work.
Each Smart Folder is a living view of your content — constantly updated in real time.
Practical Examples
A post-production coordinator tracks all videos where Delivery Status = Pending and Validation = Approved.
A broadcast traffic manager monitors all promos scheduled for this week.
An agency producer views all assets for Campaign = “Winter 2025” and Approval = Client Validated.
A brand manager gets a dashboard of all visuals tagged Product X for Q1 launch.
A freelancer checks all files due in the next 3 days with one click.
Smart Folders behave like custom dashboards.
Upload a new file that matches your filters — it appears automatically.
Change a tag — it moves itself.
It’s your team’s brain, organized by logic instead of folders.
A Living, Breathing System
HERAW was designed for teams that don’t fit in boxes.
Creative industries evolve fast, and no two workflows are the same.
That’s why Custom Fields and Smart Folders aren’t templates — they’re frameworks.
You can start small, with a few metadata fields and one Smart Folder.
Over time, you can grow into a fully structured ecosystem where each project, client, and campaign follows its own intelligent taxonomy.
HERAW doesn’t just store files — it understands them.
Shared Metadata, Shared Intelligence
The power of HERAW lies in how it connects everything.
When you tag a file with Director = Jane Smith, that data becomes available everywhere: in the Media Library, in the player, in search filters, in dashboards.
Metadata isn’t static. It becomes a shared language across your entire workspace.
That means fewer misunderstandings, faster workflows, and stronger collaboration between creative, production, and client sides.
Less Searching. More Creating.
Creative teams shouldn’t waste hours digging through folders.
They should spend those hours writing, editing, designing, and storytelling.
By combining Custom Fields and Smart Folders, HERAW removes the noise and surfaces what matters most.
It’s not just about saving time — it’s about freeing up mental space to create.
Why It Matters
In production, time is the only thing you can’t recover.
HERAW helps you use it wisely.
💡 Save hours on repetitive searches
🧭 Keep everyone aligned in one shared view
⚙️ Automate organization without losing control
🧩 Connect projects, assets, and teams in one logic
🎥 Focus again on what really drives creativity
Organization isn’t about control — it’s about clarity.
And with HERAW, clarity becomes effortless.
In Short
Custom Fields and Smart Folders transform HERAW into a platform that doesn’t just store content — it gives it meaning.
They give production companies structure, broadcasters precision, agencies agility, brands compliance, and freelancers serenity.
Because when your workspace finally makes sense,
you can focus on what really matters: creating stories that move people.
Every creative team knows this moment — when your shared drive becomes a maze of folders, filenames, and “final_v3_def_final.mov” versions.
At that point, storage isn’t the problem anymore. Structure is.
That’s exactly where HERAW’s Custom Fields and Smart Folders make a difference.
They’re not just tools for organization — they redefine how teams think about their media, their projects, and their time.
The Power of Context
In today’s production environments, files are only as valuable as the context surrounding them.
A clip called Interview.mov means something completely different depending on the episode, director, or client. Without metadata, meaning gets lost.
HERAW gives you the freedom to add that meaning — through Custom Fields that adapt to your workflow and a Smart Folder system that turns metadata into real-time organization.
Custom Fields: Make HERAW Speak Your Language
Every company, every project, and every team has its own logic.
With HERAW’s Custom Fields, you don’t adapt to the platform — the platform adapts to you.
You can create as many fields as you want: text, number, dropdown, date, tags, checkboxes… and attach them to files, tasks, projects, or events.
Each field then becomes a searchable, sortable, and filterable piece of intelligence.
🎬 For Production Companies
Producing multiple shows or films means managing thousands of shots and versions.
Custom Fields let you track them intuitively — by episode, director, shooting location, talent, or delivery status.
Imagine opening HERAW and instantly filtering every sequence where Delivery status = Ready for Review.
No more endless scrolling through folders — just the content that matters, right when you need it.
📺 For Broadcasters
Metadata accuracy is everything in broadcast workflows.
Define fields like Program Type, Language Version, Channel, Air Date, and Rights Expiration Date.
Then let Smart Folders automatically gather all promos in French scheduled to air this week on Channel 2.
It’s automation that saves time and prevents errors — especially when you manage thousands of assets.
🧠 For Creative Agencies
Agencies juggle multiple clients, campaigns, and approvals simultaneously.
Custom Fields like Client Name, Campaign, Platform, and Approval Status make it easy to know what’s done, what’s pending, and what’s next.
Need to check all TikTok assets still awaiting client validation?
Two clicks — and you’re there.
It’s a smarter way to align creative, production, and client teams around the same live data.
🏢 For Brands
For marketing teams, consistency and compliance are key.
HERAW helps you keep control over every piece of brand content with fields like Product Line, Region, Market, Usage Rights, and Launch Date.
You can filter instantly for visuals for Product Line = EcoSeries with Usage Rights = Active.
No risk of outdated visuals being reused. No missed expiration dates.
Just peace of mind — and brand integrity.
💼 For Freelancers
Structure isn’t only for big teams.
Even freelancers benefit from clarity.
Create fields like Client, Project Type, Deadline, and Payment Status, and let HERAW act as your personal assistant.
Want to see what’s due this week for your biggest client?
Filter by Client = Netflix and Deadline < Friday — everything appears in seconds.
Organization becomes effortless, and your focus stays where it belongs: on the work itself.
Smart Folders: From Static Folders to Living Views
If Custom Fields give meaning to your content, Smart Folders give it movement.
They’re dynamic folders that update automatically based on the conditions you define.
You don’t move files manually. You set the rules, and HERAW does the work.
Each Smart Folder is a living view of your content — constantly updated in real time.
Practical Examples
A post-production coordinator tracks all videos where Delivery Status = Pending and Validation = Approved.
A broadcast traffic manager monitors all promos scheduled for this week.
An agency producer views all assets for Campaign = “Winter 2025” and Approval = Client Validated.
A brand manager gets a dashboard of all visuals tagged Product X for Q1 launch.
A freelancer checks all files due in the next 3 days with one click.
Smart Folders behave like custom dashboards.
Upload a new file that matches your filters — it appears automatically.
Change a tag — it moves itself.
It’s your team’s brain, organized by logic instead of folders.
A Living, Breathing System
HERAW was designed for teams that don’t fit in boxes.
Creative industries evolve fast, and no two workflows are the same.
That’s why Custom Fields and Smart Folders aren’t templates — they’re frameworks.
You can start small, with a few metadata fields and one Smart Folder.
Over time, you can grow into a fully structured ecosystem where each project, client, and campaign follows its own intelligent taxonomy.
HERAW doesn’t just store files — it understands them.
Shared Metadata, Shared Intelligence
The power of HERAW lies in how it connects everything.
When you tag a file with Director = Jane Smith, that data becomes available everywhere: in the Media Library, in the player, in search filters, in dashboards.
Metadata isn’t static. It becomes a shared language across your entire workspace.
That means fewer misunderstandings, faster workflows, and stronger collaboration between creative, production, and client sides.
Less Searching. More Creating.
Creative teams shouldn’t waste hours digging through folders.
They should spend those hours writing, editing, designing, and storytelling.
By combining Custom Fields and Smart Folders, HERAW removes the noise and surfaces what matters most.
It’s not just about saving time — it’s about freeing up mental space to create.
Why It Matters
In production, time is the only thing you can’t recover.
HERAW helps you use it wisely.
💡 Save hours on repetitive searches
🧭 Keep everyone aligned in one shared view
⚙️ Automate organization without losing control
🧩 Connect projects, assets, and teams in one logic
🎥 Focus again on what really drives creativity
Organization isn’t about control — it’s about clarity.
And with HERAW, clarity becomes effortless.
In Short
Custom Fields and Smart Folders transform HERAW into a platform that doesn’t just store content — it gives it meaning.
They give production companies structure, broadcasters precision, agencies agility, brands compliance, and freelancers serenity.
Because when your workspace finally makes sense,
you can focus on what really matters: creating stories that move people.
Every creative team knows this moment — when your shared drive becomes a maze of folders, filenames, and “final_v3_def_final.mov” versions.
At that point, storage isn’t the problem anymore. Structure is.
That’s exactly where HERAW’s Custom Fields and Smart Folders make a difference.
They’re not just tools for organization — they redefine how teams think about their media, their projects, and their time.
The Power of Context
In today’s production environments, files are only as valuable as the context surrounding them.
A clip called Interview.mov means something completely different depending on the episode, director, or client. Without metadata, meaning gets lost.
HERAW gives you the freedom to add that meaning — through Custom Fields that adapt to your workflow and a Smart Folder system that turns metadata into real-time organization.
Custom Fields: Make HERAW Speak Your Language
Every company, every project, and every team has its own logic.
With HERAW’s Custom Fields, you don’t adapt to the platform — the platform adapts to you.
You can create as many fields as you want: text, number, dropdown, date, tags, checkboxes… and attach them to files, tasks, projects, or events.
Each field then becomes a searchable, sortable, and filterable piece of intelligence.
🎬 For Production Companies
Producing multiple shows or films means managing thousands of shots and versions.
Custom Fields let you track them intuitively — by episode, director, shooting location, talent, or delivery status.
Imagine opening HERAW and instantly filtering every sequence where Delivery status = Ready for Review.
No more endless scrolling through folders — just the content that matters, right when you need it.
📺 For Broadcasters
Metadata accuracy is everything in broadcast workflows.
Define fields like Program Type, Language Version, Channel, Air Date, and Rights Expiration Date.
Then let Smart Folders automatically gather all promos in French scheduled to air this week on Channel 2.
It’s automation that saves time and prevents errors — especially when you manage thousands of assets.
🧠 For Creative Agencies
Agencies juggle multiple clients, campaigns, and approvals simultaneously.
Custom Fields like Client Name, Campaign, Platform, and Approval Status make it easy to know what’s done, what’s pending, and what’s next.
Need to check all TikTok assets still awaiting client validation?
Two clicks — and you’re there.
It’s a smarter way to align creative, production, and client teams around the same live data.
🏢 For Brands
For marketing teams, consistency and compliance are key.
HERAW helps you keep control over every piece of brand content with fields like Product Line, Region, Market, Usage Rights, and Launch Date.
You can filter instantly for visuals for Product Line = EcoSeries with Usage Rights = Active.
No risk of outdated visuals being reused. No missed expiration dates.
Just peace of mind — and brand integrity.
💼 For Freelancers
Structure isn’t only for big teams.
Even freelancers benefit from clarity.
Create fields like Client, Project Type, Deadline, and Payment Status, and let HERAW act as your personal assistant.
Want to see what’s due this week for your biggest client?
Filter by Client = Netflix and Deadline < Friday — everything appears in seconds.
Organization becomes effortless, and your focus stays where it belongs: on the work itself.
Smart Folders: From Static Folders to Living Views
If Custom Fields give meaning to your content, Smart Folders give it movement.
They’re dynamic folders that update automatically based on the conditions you define.
You don’t move files manually. You set the rules, and HERAW does the work.
Each Smart Folder is a living view of your content — constantly updated in real time.
Practical Examples
A post-production coordinator tracks all videos where Delivery Status = Pending and Validation = Approved.
A broadcast traffic manager monitors all promos scheduled for this week.
An agency producer views all assets for Campaign = “Winter 2025” and Approval = Client Validated.
A brand manager gets a dashboard of all visuals tagged Product X for Q1 launch.
A freelancer checks all files due in the next 3 days with one click.
Smart Folders behave like custom dashboards.
Upload a new file that matches your filters — it appears automatically.
Change a tag — it moves itself.
It’s your team’s brain, organized by logic instead of folders.
A Living, Breathing System
HERAW was designed for teams that don’t fit in boxes.
Creative industries evolve fast, and no two workflows are the same.
That’s why Custom Fields and Smart Folders aren’t templates — they’re frameworks.
You can start small, with a few metadata fields and one Smart Folder.
Over time, you can grow into a fully structured ecosystem where each project, client, and campaign follows its own intelligent taxonomy.
HERAW doesn’t just store files — it understands them.
Shared Metadata, Shared Intelligence
The power of HERAW lies in how it connects everything.
When you tag a file with Director = Jane Smith, that data becomes available everywhere: in the Media Library, in the player, in search filters, in dashboards.
Metadata isn’t static. It becomes a shared language across your entire workspace.
That means fewer misunderstandings, faster workflows, and stronger collaboration between creative, production, and client sides.
Less Searching. More Creating.
Creative teams shouldn’t waste hours digging through folders.
They should spend those hours writing, editing, designing, and storytelling.
By combining Custom Fields and Smart Folders, HERAW removes the noise and surfaces what matters most.
It’s not just about saving time — it’s about freeing up mental space to create.
Why It Matters
In production, time is the only thing you can’t recover.
HERAW helps you use it wisely.
💡 Save hours on repetitive searches
🧭 Keep everyone aligned in one shared view
⚙️ Automate organization without losing control
🧩 Connect projects, assets, and teams in one logic
🎥 Focus again on what really drives creativity
Organization isn’t about control — it’s about clarity.
And with HERAW, clarity becomes effortless.
In Short
Custom Fields and Smart Folders transform HERAW into a platform that doesn’t just store content — it gives it meaning.
They give production companies structure, broadcasters precision, agencies agility, brands compliance, and freelancers serenity.
Because when your workspace finally makes sense,
you can focus on what really matters: creating stories that move people.
